Whether your end goal is to quit your day job and spend your days crafting literary master-pieces, or you are just writing for your own satisfaction, as an author you need readers. And, the truth is, those readers will not spring up from nowhere and beg for your latest novel. If you're lucky, your book might go to market at exactly the right time, be seen by the right people, and shoot to the top of the Amazon best-sellers list. Most of us, however, will have to work at getti